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Omnisend

Email and SMS marketing

Omnisend lets agents read campaign and form reports, find contacts and segments, and create and edit campaigns, automations, email templates, forms and products. Each user signs in to their own Omnisend account through the browser and selects the access level on the consent screen. With write access, agents can also send campaigns and delete data. Select read-only access when agents only need reports.

What an agent can do with Omnisend

  • Read campaign results

    The agent reads campaign reports by send date or by event date, and reports for forms and form A/B tests. Use it to compare campaigns or to find the form that brings the most contacts.

  • Work with contacts and segments

    The agent finds contacts, reads one contact, and creates or updates contacts. It adds and removes tags in a batch. It lists segments, reads their statistics, and creates or changes a segment.

  • Prepare campaigns and automations

    The agent creates, copies and edits campaigns, email content and templates, and sends a test email. It also creates, enables and disables automations. With write access it can send a campaign, so ask it for a draft when you want to check the campaign first.

  • Keep the product catalog current

    The agent lists, creates, updates and deletes products and product categories, and uploads images. Campaigns and automations can then use the current products.

How to connect Omnisend to OpenBot

  1. Open Omnisend in OpenBot

    Press Open in OpenBot on this page, or find Omnisend in the app's Apps tab. Get the app first if it is not on this computer.

  2. Sign in

    Press Connect and finish the sign-in in your browser. OpenBot keeps the token on the computer that runs OpenBot. You can disconnect at any time.

  3. Give an agent a task

    Ask an agent for work that needs Omnisend, such as one of the example prompts below. The agent uses the plugin's tools to do it.

Example prompts3

  • OmnisendHow did last week's campaigns perform compared to the week before?
  • OmnisendHow many contacts are in the VIP segment, and how did it change this month?
  • OmnisendDraft a campaign for the new collection, but do not send it.

Apps1

  • Omnisend

    Campaigns, automations, contacts, segments, forms and reports, over Omnisend's MCP server with browser sign-in.

Information6

Developer
Omnisend
Category
Automation
Version
1.0.0
Website
omnisend.com
Privacy policy
omnisend.com/privacy
Terms
omnisend.com/terms

Questions

Is the Omnisend MCP server official?

Yes. Omnisend hosts the server at https://mcp.omnisend.com/mcp. It uses Streamable HTTP and OAuth with dynamic client registration.

Does the Omnisend plugin need an API key?

No. Each user signs in to their own Omnisend account through the browser and selects the access level on the consent screen. OpenBot registers itself with Omnisend, does the sign-in, keeps the tokens in encrypted storage, and adds the Authorization header. The plugin catalog holds no secret. The account needs the Owner, Admin, Manager or Partner role.

Can I give the agent read-only access?

Yes. Select read-only access on the Omnisend consent screen. A write then fails with "Permission denied". To change the access level, disconnect the app and sign in again.

Does it work with more than one brand?

One connection works on one brand. Omnisend recommends a separate connection for each brand, so that the agent does not change the wrong brand. Add each extra brand as its own MCP server in the MCP servers settings, as the Omnisend guide shows, and sign in there.

What data does Omnisend get?

Your workspaces, conversations and files stay on the computer that runs OpenBot. Omnisend gets the requests that the agent sends, such as a report query or a campaign update. The tools work on the brand that you sign in to.

Sources

Every statement about Omnisend comes from the pages below, checked on . They can change after that date.